Supercreative ([website](https://supercreative.design/)) was a company I founded in 2020. It was a "personal incubator". In 3 years, I built and launched 16 business apps for creative freelancers. I collaborated with a 3 developers while I handled design and marketing. 7 of these apps got acquired in 2023. This allowed me to start and finance [[Side School]]. With Supercreative, I worked in fast iterations, on multiple projects at once, which inspired others (mostly on Twitter) to take the same approach and build their own personal incubators. ### Supercreative was my vehicle for experimentation I experimented with what I called the [[Hyper Freelance Model]]. I created courses, filmed videos, created and sold tiny digital products, including the first Notion Pack. I experimented with working in collaboration with developers (who became co-founders) instead of coding everything myself. And I experimented with working with many other freelancers as I founded one of France's first freelance designers collective. I experimented with working remotely, working from big and very small cities. I experimented working in 2-week product sprints. I experimented with accountability partners ([[Experimenting with accountability deals]]) and monthly challenges ([[Monthly challenges are a cheat code]]). ### Here's how I made money - Freelancing first financed my time creating online courses. - My online courses financed my time creating info products. - My info products financed my time creating harder-to-copy saas products. - My multiple saas products all aggregated into a sizeable monthly revenue... - Which allowed me to stop freelancing... - And then stop creating courses... - To just build new products! A portfolio of small income sources felt like pure freedom. So why stop? ### Moving on Mid 2023, I was working on 6 new products in parallel. 6 is too much. And I was feeling like I was becoming a prisoner of my own system. Worse, I felt like I wasn't learning anymore. While I was trying to do less and focus, the CEO of a successful streaming startup reached out to hire me, and buy Supercreative so I could join them. They made an interesting financial offer. But I declined it. Because I wanted to stay free. While I was talking to them, it became obvious that doubling down on one product (instead of launching many as I did) would be the best way for me to keep on growing and learning. So one afternoon, I sat down and filled out a grid of all the projects I had done, and it became obvious that afternoon that I should stop Supercreative and go all-in on education and online learning. 5 months later and I had sold half of Supercreative tools and launched [[Side School]]. The announcement video: