If [[Design is about intention]], what is the job of the designer? The designer has two jobs: ### 1. Creating Clarity The first job of designers is to clarify intentions. Clarify a project's intentions for clients, for team members, and for themselves. Clarity requires deep understanding. It requires removing the fluff. It requires to order the information in a logical way. ### 2. Creating Delight Only when the designer has achieved clarity should they think about delight. Delight can be created with great aesthetics. It can also be created by a deeper understanding of the end user. To best succeed at the job of clarity of delight, a designer must master: - the tools of the designer: creative techniques must be effortlessly applied so as to not interrupt the transformation of ideas to reality. You want to avoid *technique* to get between you and the canvas. The faster you can collide your ideas against reality, the faster you get feedback. Some examples of tools: [[The tools of the designer]]. - communication and empathy: with end users, with team members, with oneself. Non-Violent Communication (NVC) gives a good framework to approach productive communication. - taking a step back: to see the full picture and see the design holistically, as a piece of a bigger experience