Supercreative was a company I founded in 2020.
It was a "personal incubator".

In 3 years, I built and launched 16 business apps for creative freelancers.
I collaborated with a 3 developers while I handled design and marketing.
7 of these apps got acquired in 2023. This allowed me to start and finance Side School.

With Supercreative, I worked in fast iterations, on multiple projects at once, which inspired others (mostly on Twitter) to take the same approach and build their own personal incubators.

Supercreative was my vehicle for experimentation

I experimented with what I called the Hyper Freelance Model. I created courses, filmed videos, created and sold tiny digital products, including the first Notion Pack.
I experimented with working in collaboration with developers (who became co-founders) instead of coding everything myself. And I experimented with working with many other freelancers as I founded one of France's first freelance designers collective.
I experimented with working remotely, working from big and very small cities.
I experimented working in 2-week product sprints.
I experimented with accountability partners and monthly challenges.

Here's how I made money

• Freelancing first financed my time creating online courses.

• My online courses financed my time creating info products.

• My info products financed my time creating harder-to-copy saas products.

• My multiple saas products all aggregated into a sizeable monthly revenue...

• Which allowed me to stop freelancing...

• And then stop creating courses...

• To just build new products!

A portfolio of small income sources felt like pure freedom.
So why stop?

Moving on

Mid 2023, I was working on 6 new products in parallel. 6 is too much. And I was feeling like I was becoming a prisoner of my own system. Worse, I felt like I wasn't learning anymore.

While I was trying to do less and focus, the CEO of a successful streaming startup reached out to hire me, and buy Supercreative so I could join them. They made an interesting financial offer. But I declined it. Because I wanted to stay free.

While I was talking to them, it became obvious that doubling down on one product (instead of launching many as I did) would be the best way for me to keep on growing and learning.

So one afternoon, I sat down and filled out a grid of all the projects I had done, and it became obvious that afternoon that I should stop Supercreative and go all-in on education and online learning.

5 months later and I had sold half of Supercreative tools and launched Side School.