4 principles to design everything

The world is a draft. Design everything. Build your tools and craft. Let joy in all sing.

You become your city

Choosing where you live is the most important decision of your life.

Design is intentioning

If designing had a synonym, it would be "intentioning".

Hackathons and AI - a new paradigm

AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city

Books I recently read and recommend

Selection of books I recently read and recommend

From sketch to product using AI

Using ChatGPT to draft product ideas in minutes

Tiny product challenge with Ran Segall

The ups and downs of working with other creatives

Glue entrepreneurs

How great products can now be built by composing APIs

15 habits to be organized as a designer

Sharing apps to organize my tasks, time and thoughts.

Creative tempo (Part 2): Diverging, Testing, Converging

Exploring new ideas at a controlled beat

Creative tempo (Part 1): Setting the rhythm

Creating more to be more successful

A theory of what makes something interesting

What makes an idea interesting?

ABC framework: How to give better feedback

A better framework to give feedback and improve creative work

Moodboards as a creative escape

A tale of same energy, covid toes and rabbit holes

Tiny products

Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.

The Monthly Investor Update

Applying the transparency and rigor of public companies to freelance businesses.

Design is intentioning

Graphic designers, fashion designers, system designers, interior designers...
They all have very different jobs, and yet we call them designers.
Why is that?

Etymologically, design comes from both "dessin" (drawing in French) and "dessein" (intention in French). So designing is visualizing one's intentions.
If designing had a synonym, it would be "intentioning".

What makes good design?
Some might say it is what looks and feels nice.
Others, inspired by Steve Jobs, will say it is what works well.
I think Buckminster Fuller's idea of holistic design is the best way to approach the question of what makes a design effective. In short: designers should consider the entire system and its complexities to design a form that fits the context.

The designer then has two jobs:

1. Creating Clarity

The first job of designers is to clarify intentions.
Clarify a project's intentions for clients, for team members, and for themselves.
Clarity requires deep understanding. It requires removing the fluff. It requires to order the information in a logical way.

2. Creating Delight

Only when the designer has achieved clarity should they think about delight.
Delight can be created with great aesthetics. It can also be created by a deeper understanding of the end user.

To best succeed at the job of clarity of delight, a designer must master:

  • the tools of the designer: creative techniques must be effortlessly applied so as to not interrupt the transformation of ideas to reality. You want to avoid technique to get between you and the canvas. The faster you can collide your ideas against reality, the faster you get feedback. Some examples of tools: [[The tools of the designer]].

  • communication and empathy: with end users, with team members, with oneself. Non-Violent Communication (NVC) gives a good framework to approach productive communication.

  • taking a step back: to see the full picture and see the design holistically, as a piece of a bigger experience

Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch:

4 principles to design everything

The world is a draft. Design everything. Build your tools and craft. Let joy in all sing.

You become your city

Choosing where you live is the most important decision of your life.

Design is intentioning

If designing had a synonym, it would be "intentioning".

Hackathons and AI - a new paradigm

AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city

Books I recently read and recommend

Selection of books I recently read and recommend

From sketch to product using AI

Using ChatGPT to draft product ideas in minutes

Tiny product challenge with Ran Segall

The ups and downs of working with other creatives

Glue entrepreneurs

How great products can now be built by composing APIs

15 habits to be organized as a designer

Sharing apps to organize my tasks, time and thoughts.

Creative tempo (Part 2): Diverging, Testing, Converging

Exploring new ideas at a controlled beat

Creative tempo (Part 1): Setting the rhythm

Creating more to be more successful

A theory of what makes something interesting

What makes an idea interesting?

ABC framework: How to give better feedback

A better framework to give feedback and improve creative work

Moodboards as a creative escape

A tale of same energy, covid toes and rabbit holes

Tiny products

Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.

The Monthly Investor Update

Applying the transparency and rigor of public companies to freelance businesses.

Design is intentioning

Graphic designers, fashion designers, system designers, interior designers...
They all have very different jobs, and yet we call them designers.
Why is that?

Etymologically, design comes from both "dessin" (drawing in French) and "dessein" (intention in French). So designing is visualizing one's intentions.
If designing had a synonym, it would be "intentioning".

What makes good design?
Some might say it is what looks and feels nice.
Others, inspired by Steve Jobs, will say it is what works well.
I think Buckminster Fuller's idea of holistic design is the best way to approach the question of what makes a design effective. In short: designers should consider the entire system and its complexities to design a form that fits the context.

The designer then has two jobs:

1. Creating Clarity

The first job of designers is to clarify intentions.
Clarify a project's intentions for clients, for team members, and for themselves.
Clarity requires deep understanding. It requires removing the fluff. It requires to order the information in a logical way.

2. Creating Delight

Only when the designer has achieved clarity should they think about delight.
Delight can be created with great aesthetics. It can also be created by a deeper understanding of the end user.

To best succeed at the job of clarity of delight, a designer must master:

  • the tools of the designer: creative techniques must be effortlessly applied so as to not interrupt the transformation of ideas to reality. You want to avoid technique to get between you and the canvas. The faster you can collide your ideas against reality, the faster you get feedback. Some examples of tools: [[The tools of the designer]].

  • communication and empathy: with end users, with team members, with oneself. Non-Violent Communication (NVC) gives a good framework to approach productive communication.

  • taking a step back: to see the full picture and see the design holistically, as a piece of a bigger experience

Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch: