Design is intentioning
Oct 2025
If designing had a synonym, it would be "intentioning".
Hackathons and AI - a new paradigm
Aug 2025
AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city
Books I recently read and recommend
Jul 2025
Selection of books I recently read and recommend
From sketch to product using AI
Jan 2025
Using ChatGPT to draft product ideas in minutes
Tiny product challenge with Ran Segall
Apr 2022
The ups and downs of working with other creatives
Glue entrepreneurs
Dec 2021
How great products can now be built by composing APIs
15 habits to be organized as a designer
Jul 2021
Sharing apps to organize my tasks, time and thoughts.
Creative tempo (Part 2): Diverging, Testing, Converging
Jun 2021
Exploring new ideas at a controlled beat
Creative tempo (Part 1): Setting the rhythm
May 2021
Creating more to be more successful
A theory of what makes something interesting
May 2021
What makes an idea interesting?
ABC framework: How to give better feedback
Apr 2021
A better framework to give feedback and improve creative work
Moodboards as a creative escape
Mar 2021
A tale of same energy, covid toes and rabbit holes
Tiny products
Nov 2020
Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.
The Monthly Investor Update
Sep 2020
Applying the transparency and rigor of public companies to freelance businesses.

Books I recently read and recommend
2025
And There Was Light by Jacques Lusseyran: incredible book about resilience and joy
The Science of Enlightenment by Shinzen Young: interesting ideas to improve one's meditation skills
Siddharta By Hermann Hesse: re-read it. Favorite idea: "I can think, I can wait, I can fast".
Why Greatness Cannot Be Planned by Kenneth Stanley
Rouge Brésil by Rufin: interesting and fun fiction
2024
Paradises Lost by Eric-Emmanuel Schmitt
The Book of Symbols by The Archive for Research in Archetypal Symbolism
Jung, Un Voyage vers Soi by Frédéric Lenoir
Walt Disney by Neal Gabler
Marie Antoinette by Stefan Zweig
The Contrarian (Peter Thiel) by Max Chafkin
A Playful Path by Bernard de Koven
Founding Sales by Peter Kazanjy
Symbol Sourcebook by Henry Dreyfuss
2023
Society of Mind by Marvin Minsky
Idea Makers by Stephen Wolfram #biography
How to Do Great Work by Paul Graham (short essay)
A Mathematician's Apology by Godfrey Harold Hardy
La Cité Antique by Fustel de Coulanges
The Martian by Andy Weir
The Egg by Andy Weir
Build by Tony Fadell (read chapter 3!)
Dune saga (first 4 books) by Frank Herbert
Project Hail Mary by Andy Weir
2022
Disciplined Entrepreneurship by Bill Aulet (Read the whole thing!!)
Games: Agency as Art by Thi Nguyen
La Théorie de L'Information by Aurélien Bellanger
Le Grand Paris by Aurélien Bellanger
Lettre à D. by André Gorz
How to love by Thich Nhat Hanh
Scouting for Boys by Robert Baden-Powell
A brief history of Time by Stephen Hawking
2021
The Beginning of Infinity by David Deutsch
Finite and Infinite Games by Carse
Turning Pro by Steven Pressfield
The Almanack of Naval Ravikant
Save the Cat by Blake Snyder
Nonviolent Communication by Marshall Rosenberg
Write Useful Books by Rob Fitzpatrick
2020
The Mom Test by Rob Fitzpatrick
Thinking Fast and Slow by Daniel Kahneman
Black Swan and Anti-fragile by Nassim Taleb
Steve Jobs by Walter Isaacson
Tempo by Venkatesh Rao
All Paul Graham essays
Hitch-Hikers's Guide to the Galaxy by Douglas Adams
The Design of Everyday Things by Don Norman: a classic book that gives us the vocabulary to describe what is good and bad design.
Refactoring UI by Adam Wathan & Steve Shoger: a useful application of some of the tools outlined above for user interface design. Super practical as it gives bad vs good examples for readers to see how can interfaces be improved, one step at a time.
2019
Rimbaud le fils by Pierre Michon
Zero to One by Peter Thiel
The Hard Thing about Hard Things by Horowitz
Thinking in Systems by Meadows
As you can see, the books in this list are mostly influential on tech bros in Silicon Valley. I'm naturally drawn to these books, and I can't help it. They're often the same types of books: biographies, science fiction, business strategy and science books.
Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch:
Design is intentioning
Oct 2025
If designing had a synonym, it would be "intentioning".
Hackathons and AI - a new paradigm
Aug 2025
AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city
Books I recently read and recommend
Jul 2025
Selection of books I recently read and recommend
From sketch to product using AI
Jan 2025
Using ChatGPT to draft product ideas in minutes
Tiny product challenge with Ran Segall
Apr 2022
The ups and downs of working with other creatives
Glue entrepreneurs
Dec 2021
How great products can now be built by composing APIs
15 habits to be organized as a designer
Jul 2021
Sharing apps to organize my tasks, time and thoughts.
Creative tempo (Part 2): Diverging, Testing, Converging
Jun 2021
Exploring new ideas at a controlled beat
Creative tempo (Part 1): Setting the rhythm
May 2021
Creating more to be more successful
A theory of what makes something interesting
May 2021
What makes an idea interesting?
ABC framework: How to give better feedback
Apr 2021
A better framework to give feedback and improve creative work
Moodboards as a creative escape
Mar 2021
A tale of same energy, covid toes and rabbit holes
Tiny products
Nov 2020
Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.
The Monthly Investor Update
Sep 2020
Applying the transparency and rigor of public companies to freelance businesses.

Books I recently read and recommend
2025
And There Was Light by Jacques Lusseyran: incredible book about resilience and joy
The Science of Enlightenment by Shinzen Young: interesting ideas to improve one's meditation skills
Siddharta By Hermann Hesse: re-read it. Favorite idea: "I can think, I can wait, I can fast".
Why Greatness Cannot Be Planned by Kenneth Stanley
Rouge Brésil by Rufin: interesting and fun fiction
2024
Paradises Lost by Eric-Emmanuel Schmitt
The Book of Symbols by The Archive for Research in Archetypal Symbolism
Jung, Un Voyage vers Soi by Frédéric Lenoir
Walt Disney by Neal Gabler
Marie Antoinette by Stefan Zweig
The Contrarian (Peter Thiel) by Max Chafkin
A Playful Path by Bernard de Koven
Founding Sales by Peter Kazanjy
Symbol Sourcebook by Henry Dreyfuss
2023
Society of Mind by Marvin Minsky
Idea Makers by Stephen Wolfram #biography
How to Do Great Work by Paul Graham (short essay)
A Mathematician's Apology by Godfrey Harold Hardy
La Cité Antique by Fustel de Coulanges
The Martian by Andy Weir
The Egg by Andy Weir
Build by Tony Fadell (read chapter 3!)
Dune saga (first 4 books) by Frank Herbert
Project Hail Mary by Andy Weir
2022
Disciplined Entrepreneurship by Bill Aulet (Read the whole thing!!)
Games: Agency as Art by Thi Nguyen
La Théorie de L'Information by Aurélien Bellanger
Le Grand Paris by Aurélien Bellanger
Lettre à D. by André Gorz
How to love by Thich Nhat Hanh
Scouting for Boys by Robert Baden-Powell
A brief history of Time by Stephen Hawking
2021
The Beginning of Infinity by David Deutsch
Finite and Infinite Games by Carse
Turning Pro by Steven Pressfield
The Almanack of Naval Ravikant
Save the Cat by Blake Snyder
Nonviolent Communication by Marshall Rosenberg
Write Useful Books by Rob Fitzpatrick
2020
The Mom Test by Rob Fitzpatrick
Thinking Fast and Slow by Daniel Kahneman
Black Swan and Anti-fragile by Nassim Taleb
Steve Jobs by Walter Isaacson
Tempo by Venkatesh Rao
All Paul Graham essays
Hitch-Hikers's Guide to the Galaxy by Douglas Adams
The Design of Everyday Things by Don Norman: a classic book that gives us the vocabulary to describe what is good and bad design.
Refactoring UI by Adam Wathan & Steve Shoger: a useful application of some of the tools outlined above for user interface design. Super practical as it gives bad vs good examples for readers to see how can interfaces be improved, one step at a time.
2019
Rimbaud le fils by Pierre Michon
Zero to One by Peter Thiel
The Hard Thing about Hard Things by Horowitz
Thinking in Systems by Meadows
As you can see, the books in this list are mostly influential on tech bros in Silicon Valley. I'm naturally drawn to these books, and I can't help it. They're often the same types of books: biographies, science fiction, business strategy and science books.
Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch:
