Design is intentioning
Oct 2025
If designing had a synonym, it would be "intentioning".
Hackathons and AI - a new paradigm
Aug 2025
AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city
Books I recently read and recommend
Jul 2025
Selection of books I recently read and recommend
From sketch to product using AI
Jan 2025
Using ChatGPT to draft product ideas in minutes
Tiny product challenge with Ran Segall
Apr 2022
The ups and downs of working with other creatives
Glue entrepreneurs
Dec 2021
How great products can now be built by composing APIs
15 habits to be organized as a designer
Jul 2021
Sharing apps to organize my tasks, time and thoughts.
Creative tempo (Part 2): Diverging, Testing, Converging
Jun 2021
Exploring new ideas at a controlled beat
Creative tempo (Part 1): Setting the rhythm
May 2021
Creating more to be more successful
A theory of what makes something interesting
May 2021
What makes an idea interesting?
ABC framework: How to give better feedback
Apr 2021
A better framework to give feedback and improve creative work
Moodboards as a creative escape
Mar 2021
A tale of same energy, covid toes and rabbit holes
Tiny products
Nov 2020
Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.
The Monthly Investor Update
Sep 2020
Applying the transparency and rigor of public companies to freelance businesses.
Moodboards as a creative escape
My prison
I locked myself in my bedroom for a year. And I became a robot: I would scroll the same social websites, read the same news, and think about the same thoughts over and over again. I'd be stuck in my room, and stuck in my head. My life became predictable and boring.
On August 20, 2020, I'm diagnosed covid positive. No symptoms. But 3 months later, my toes turn red and start itching uncontrollably. I google it up: I'm one of the rare cases of covid toes. Bizarre. I want to get out. I want to chase mysterious thoughts. The world is getting weird, I wanted to get weirder. My 2021 resolution became to follow strange gods.
The escape
On February 4th 2021, internet user @jbfja releases same.energy. Based on ideas developed at OpenAI. this neural network is being fed 11.9 images every second. It scans the whole web and links images based on their content and style. This is the escape I've been looking for: a weird place that becomes weirder, if you want it to. So I clicked, and clicked and clicked.
As I descended down the hole, and I fed my head, the Algorithm was fed too. Two beasts in different bodies: the mind and the software.
In the stillness of my room, my mind created new worlds. I became a scavenger of the unfiltered imagery the web had produced.
Controlled chaos
Confronted with this semi-controlled chaos, I couldn't resist but to structure it more. I opened Figma and started copy/pasting my discoveries. And every day for two weeks, without doing the work I was supposed to do, I scrolled same.energy and curated my explorations in mood-boards. Spiritual, cyberpunk, psychedelic: I indexed and assembled all these moods that fascinated me.
Symbiosis
What I experienced with same.energy is a new form of symbiosis with software, where the mind and the algorithm synchronize themselves on the same wavelength. This is a new type of cybernetic experience. And as I was stuck in the pleasant limbo of visual explorations, a thought occurred to me. In this last year of being locked in my room, I was never actually bored once. The feeds and notifications were making sure I wasn't. My life was boring, but I was never bored.
"The mind organizes the world by organizing itself" (Jean Piaget - 1973).
Following strange gods led me to remote ideas. But I was never able to let go of the organization and predictability of my mind.
Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch:
Design is intentioning
Oct 2025
If designing had a synonym, it would be "intentioning".
Hackathons and AI - a new paradigm
Aug 2025
AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city
Books I recently read and recommend
Jul 2025
Selection of books I recently read and recommend
From sketch to product using AI
Jan 2025
Using ChatGPT to draft product ideas in minutes
Tiny product challenge with Ran Segall
Apr 2022
The ups and downs of working with other creatives
Glue entrepreneurs
Dec 2021
How great products can now be built by composing APIs
15 habits to be organized as a designer
Jul 2021
Sharing apps to organize my tasks, time and thoughts.
Creative tempo (Part 2): Diverging, Testing, Converging
Jun 2021
Exploring new ideas at a controlled beat
Creative tempo (Part 1): Setting the rhythm
May 2021
Creating more to be more successful
A theory of what makes something interesting
May 2021
What makes an idea interesting?
ABC framework: How to give better feedback
Apr 2021
A better framework to give feedback and improve creative work
Moodboards as a creative escape
Mar 2021
A tale of same energy, covid toes and rabbit holes
Tiny products
Nov 2020
Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.
The Monthly Investor Update
Sep 2020
Applying the transparency and rigor of public companies to freelance businesses.
Moodboards as a creative escape
My prison
I locked myself in my bedroom for a year. And I became a robot: I would scroll the same social websites, read the same news, and think about the same thoughts over and over again. I'd be stuck in my room, and stuck in my head. My life became predictable and boring.
On August 20, 2020, I'm diagnosed covid positive. No symptoms. But 3 months later, my toes turn red and start itching uncontrollably. I google it up: I'm one of the rare cases of covid toes. Bizarre. I want to get out. I want to chase mysterious thoughts. The world is getting weird, I wanted to get weirder. My 2021 resolution became to follow strange gods.
The escape
On February 4th 2021, internet user @jbfja releases same.energy. Based on ideas developed at OpenAI. this neural network is being fed 11.9 images every second. It scans the whole web and links images based on their content and style. This is the escape I've been looking for: a weird place that becomes weirder, if you want it to. So I clicked, and clicked and clicked.
As I descended down the hole, and I fed my head, the Algorithm was fed too. Two beasts in different bodies: the mind and the software.
In the stillness of my room, my mind created new worlds. I became a scavenger of the unfiltered imagery the web had produced.
Controlled chaos
Confronted with this semi-controlled chaos, I couldn't resist but to structure it more. I opened Figma and started copy/pasting my discoveries. And every day for two weeks, without doing the work I was supposed to do, I scrolled same.energy and curated my explorations in mood-boards. Spiritual, cyberpunk, psychedelic: I indexed and assembled all these moods that fascinated me.
Symbiosis
What I experienced with same.energy is a new form of symbiosis with software, where the mind and the algorithm synchronize themselves on the same wavelength. This is a new type of cybernetic experience. And as I was stuck in the pleasant limbo of visual explorations, a thought occurred to me. In this last year of being locked in my room, I was never actually bored once. The feeds and notifications were making sure I wasn't. My life was boring, but I was never bored.
"The mind organizes the world by organizing itself" (Jean Piaget - 1973).
Following strange gods led me to remote ideas. But I was never able to let go of the organization and predictability of my mind.
Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch: