You become your city
Feb 2026
Choosing where you live is the most important decision of your life.
Design is intentioning
Oct 2025
If designing had a synonym, it would be "intentioning".
Hackathons and AI - a new paradigm
Aug 2025
AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city
Books I recently read and recommend
Jul 2025
Selection of books I recently read and recommend
From sketch to product using AI
Jan 2025
Using ChatGPT to draft product ideas in minutes
Tiny product challenge with Ran Segall
Apr 2022
The ups and downs of working with other creatives
Glue entrepreneurs
Dec 2021
How great products can now be built by composing APIs
15 habits to be organized as a designer
Jul 2021
Sharing apps to organize my tasks, time and thoughts.
Creative tempo (Part 2): Diverging, Testing, Converging
Jun 2021
Exploring new ideas at a controlled beat
Creative tempo (Part 1): Setting the rhythm
May 2021
Creating more to be more successful
A theory of what makes something interesting
May 2021
What makes an idea interesting?
ABC framework: How to give better feedback
Apr 2021
A better framework to give feedback and improve creative work
Moodboards as a creative escape
Mar 2021
A tale of same energy, covid toes and rabbit holes
Tiny products
Nov 2020
Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.
The Monthly Investor Update
Sep 2020
Applying the transparency and rigor of public companies to freelance businesses.

You become your city
Choosing where you live is the most important decision of your life.
It determines
1. the work you get
2. the partner you have
3. your whole life downstream.
You have to choose wisely because the city you live in becomes who you are.
Paris is fancy, grumpy, artsy - that's who you become.
New York is restless, crazy and bougie - that's who you become.
San Francisco is techy, dreamy and weird - that's who you become.
Why? First, cities have founding stories that perpetuate.
San Francisco was founded by dreamers and gold diggers from all over the world, who left everything behind, willing to pay the high price for a chance at a better life. 170 years later and this is still exactly the same. The founding stories repeat themselves by attracting like-minded individuals, generation after generation. Ask your AI about the founding story of your city.
Second, cities influence our thoughts more than we'd like to accept.
We like to think we shape our own lives through thoughts, habits, mindsets. But our environment shapes us more than we shape it. We are cells of the bigger organism of cities. Our personalities, our ambitions, our social norms... all downstream of where we are. Research in geographical psychology confirms this: your personality literally shifts to match the city you live in.
Our lives are short. Cities outlive us. The best we can do is choose the right one, then surrender to it and contribute to it. That is what it means to be a good citizen.
Once you've chosen, stay. Stay with conviction. Network effects are real. As you become your city, you attract everyone who belongs there too.
I grew up across many cities. Barcelona made me easy-going. Paris made me artsy. Now San Francisco is making me a builder. This city is only 170 years old, still being shaped, still being designed. Moving here was the best decision of my life.
I chose my city. Now I'm becoming it.
Have you chosen yours?
Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch:
You become your city
Feb 2026
Choosing where you live is the most important decision of your life.
Design is intentioning
Oct 2025
If designing had a synonym, it would be "intentioning".
Hackathons and AI - a new paradigm
Aug 2025
AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city
Books I recently read and recommend
Jul 2025
Selection of books I recently read and recommend
From sketch to product using AI
Jan 2025
Using ChatGPT to draft product ideas in minutes
Tiny product challenge with Ran Segall
Apr 2022
The ups and downs of working with other creatives
Glue entrepreneurs
Dec 2021
How great products can now be built by composing APIs
15 habits to be organized as a designer
Jul 2021
Sharing apps to organize my tasks, time and thoughts.
Creative tempo (Part 2): Diverging, Testing, Converging
Jun 2021
Exploring new ideas at a controlled beat
Creative tempo (Part 1): Setting the rhythm
May 2021
Creating more to be more successful
A theory of what makes something interesting
May 2021
What makes an idea interesting?
ABC framework: How to give better feedback
Apr 2021
A better framework to give feedback and improve creative work
Moodboards as a creative escape
Mar 2021
A tale of same energy, covid toes and rabbit holes
Tiny products
Nov 2020
Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.
The Monthly Investor Update
Sep 2020
Applying the transparency and rigor of public companies to freelance businesses.

You become your city
Choosing where you live is the most important decision of your life.
It determines
1. the work you get
2. the partner you have
3. your whole life downstream.
You have to choose wisely because the city you live in becomes who you are.
Paris is fancy, grumpy, artsy - that's who you become.
New York is restless, crazy and bougie - that's who you become.
San Francisco is techy, dreamy and weird - that's who you become.
Why? First, cities have founding stories that perpetuate.
San Francisco was founded by dreamers and gold diggers from all over the world, who left everything behind, willing to pay the high price for a chance at a better life. 170 years later and this is still exactly the same. The founding stories repeat themselves by attracting like-minded individuals, generation after generation. Ask your AI about the founding story of your city.
Second, cities influence our thoughts more than we'd like to accept.
We like to think we shape our own lives through thoughts, habits, mindsets. But our environment shapes us more than we shape it. We are cells of the bigger organism of cities. Our personalities, our ambitions, our social norms... all downstream of where we are. Research in geographical psychology confirms this: your personality literally shifts to match the city you live in.
Our lives are short. Cities outlive us. The best we can do is choose the right one, then surrender to it and contribute to it. That is what it means to be a good citizen.
Once you've chosen, stay. Stay with conviction. Network effects are real. As you become your city, you attract everyone who belongs there too.
I grew up across many cities. Barcelona made me easy-going. Paris made me artsy. Now San Francisco is making me a builder. This city is only 170 years old, still being shaped, still being designed. Moving here was the best decision of my life.
I chose my city. Now I'm becoming it.
Have you chosen yours?
Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch:
