4 principles to design everything

The world is a draft. Design everything. Build your tools and craft. Let joy in all sing.

You become your city

Choosing where you live is the most important decision of your life.

Design is intentioning

If designing had a synonym, it would be "intentioning".

Hackathons and AI - a new paradigm

AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city

Books I recently read and recommend

Selection of books I recently read and recommend

From sketch to product using AI

Using ChatGPT to draft product ideas in minutes

Tiny product challenge with Ran Segall

The ups and downs of working with other creatives

Glue entrepreneurs

How great products can now be built by composing APIs

15 habits to be organized as a designer

Sharing apps to organize my tasks, time and thoughts.

Creative tempo (Part 2): Diverging, Testing, Converging

Exploring new ideas at a controlled beat

Creative tempo (Part 1): Setting the rhythm

Creating more to be more successful

A theory of what makes something interesting

What makes an idea interesting?

ABC framework: How to give better feedback

A better framework to give feedback and improve creative work

Moodboards as a creative escape

A tale of same energy, covid toes and rabbit holes

Tiny products

Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.

The Monthly Investor Update

Applying the transparency and rigor of public companies to freelance businesses.

You become your city

Choosing where you live is the most important decision of your life.
It determines
1. the work you get
2. the partner you have
3. your whole life downstream.

You have to choose wisely because the city you live in becomes who you are.
Paris is fancy, grumpy, artsy - that's who you become.
New York is restless, crazy and bougie - that's who you become.
San Francisco is techy, dreamy and weird - that's who you become.


Why? First, cities have founding stories that perpetuate.

San Francisco was founded by dreamers and gold diggers from all over the world, who left everything behind, willing to pay the high price for a chance at a better life. 170 years later and this is still exactly the same. The founding stories repeat themselves by attracting like-minded individuals, generation after generation. Ask your AI about the founding story of your city.


Second, cities influence our thoughts more than we'd like to accept.

We like to think we shape our own lives through thoughts, habits, mindsets. But our environment shapes us more than we shape it. We are cells of the bigger organism of cities. Our personalities, our ambitions, our social norms... all downstream of where we are. Research in geographical psychology confirms this: your personality literally shifts to match the city you live in.

Our lives are short. Cities outlive us. The best we can do is choose the right one, then surrender to it and contribute to it. That is what it means to be a good citizen.

Once you've chosen, stay. Stay with conviction. Network effects are real. As you become your city, you attract everyone who belongs there too.


I grew up across many cities. Barcelona made me easy-going. Paris made me artsy. Now San Francisco is making me a builder. This city is only 170 years old, still being shaped, still being designed. Moving here was the best decision of my life.

I chose my city. Now I'm becoming it.
Have you chosen yours?

Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch:

4 principles to design everything

The world is a draft. Design everything. Build your tools and craft. Let joy in all sing.

You become your city

Choosing where you live is the most important decision of your life.

Design is intentioning

If designing had a synonym, it would be "intentioning".

Hackathons and AI - a new paradigm

AI hackathons field guide to build impressive demos faster, alongside the most talented people of your city

Books I recently read and recommend

Selection of books I recently read and recommend

From sketch to product using AI

Using ChatGPT to draft product ideas in minutes

Tiny product challenge with Ran Segall

The ups and downs of working with other creatives

Glue entrepreneurs

How great products can now be built by composing APIs

15 habits to be organized as a designer

Sharing apps to organize my tasks, time and thoughts.

Creative tempo (Part 2): Diverging, Testing, Converging

Exploring new ideas at a controlled beat

Creative tempo (Part 1): Setting the rhythm

Creating more to be more successful

A theory of what makes something interesting

What makes an idea interesting?

ABC framework: How to give better feedback

A better framework to give feedback and improve creative work

Moodboards as a creative escape

A tale of same energy, covid toes and rabbit holes

Tiny products

Tiny products 1. take two weeks to build, 2. generate income and 3. require zero ongoing maintenance.

The Monthly Investor Update

Applying the transparency and rigor of public companies to freelance businesses.

You become your city

Choosing where you live is the most important decision of your life.
It determines
1. the work you get
2. the partner you have
3. your whole life downstream.

You have to choose wisely because the city you live in becomes who you are.
Paris is fancy, grumpy, artsy - that's who you become.
New York is restless, crazy and bougie - that's who you become.
San Francisco is techy, dreamy and weird - that's who you become.


Why? First, cities have founding stories that perpetuate.

San Francisco was founded by dreamers and gold diggers from all over the world, who left everything behind, willing to pay the high price for a chance at a better life. 170 years later and this is still exactly the same. The founding stories repeat themselves by attracting like-minded individuals, generation after generation. Ask your AI about the founding story of your city.


Second, cities influence our thoughts more than we'd like to accept.

We like to think we shape our own lives through thoughts, habits, mindsets. But our environment shapes us more than we shape it. We are cells of the bigger organism of cities. Our personalities, our ambitions, our social norms... all downstream of where we are. Research in geographical psychology confirms this: your personality literally shifts to match the city you live in.

Our lives are short. Cities outlive us. The best we can do is choose the right one, then surrender to it and contribute to it. That is what it means to be a good citizen.

Once you've chosen, stay. Stay with conviction. Network effects are real. As you become your city, you attract everyone who belongs there too.


I grew up across many cities. Barcelona made me easy-going. Paris made me artsy. Now San Francisco is making me a builder. This city is only 170 years old, still being shaped, still being designed. Moving here was the best decision of my life.

I chose my city. Now I'm becoming it.
Have you chosen yours?

Once a month, I share my latest work and findings on a curated newsletter (example). Let's keep in touch: